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Magical words that sell11/15/2023 ![]() ![]() This relatively short speech is an amazing example of how a handful of properly placed compelling and relevant words can alter the impact of a text for the better. Take this speech from one of history’s most famous and highly regarded speakers and leaders, Winston Churchill as an example. They pepper their work with certain words that capture attention and elicit an emotional response.ĭeconstruct any high performing piece of content or impactful speech and you’re sure to find a huge host of words that, whilst perhaps a little hyperbolic, add a much needed dose of gravity. ![]() It’s something all great writers know and exploit. The language you use has the potential to take product descriptions, landing pages and long form letters from interesting or useful, to absolutely unforgettable. However, in our quest to come up with a new angle or theory on how best to use modern technological developments in CRO, we often overlook the most fundamental of steps. There are articles on utilizing emotion to increase impact, the psychological principles behind purchase decisions and even articles examining the different formats of copy most conducive to higher conversions. It’s a topic that’s been covered so many times it seems almost impossible to break new ground. Increasing conversions through your copy is as old as marketing itself. The question we all want answered is how. As marketers we need our copy to have an effect, we want it to elicit emotions that prompt readers to take the next step, follow the call to action and convert into paying customers. It’s the kind of copy we all wish we could create. In fact, you look back on your life and wonder how you ever made it this far without it! The type of content you start reading knowing little to nothing about the product itself, yet by the time you’ve finished you don’t just want what’s being offered, you’re convinced you need it. Now you have the top 46 copywriting power words.Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? Your writing should still be sexy and must still grip the attention of those potential customers. A talented copywriter will use these cleverly in context. ‘You’ is generally considered the most powerful of these powerful words.īut cramming in as many of them as possible is not the answer. The list I’m going to show you is all thanks to Bob Kaslik, vice president of consumer marketing at Interweave Press, one of the nation’s leading multiplatform craft media companies with businesses in magazine and book publishing, interactive media, broadcast programming, and events for craft enthusiasts.īob shared with Mequoda Daily this list of power words that he says Interweave uses interchangeably for newsstand magazine cover lines, promotional copy, and email subject lives. A definite must-know for any creative copywriter. They automatically trigger certain emotions in the readers that make them want to buy. ![]() Words that you could sprinkle into any copy – ads, direct mail, press releases, websites, blogs, headlines, jingles, brochures etc – and every single time these same powerful words would massively boost the selling potential of your copy… Sounds pretty cool, right? So imagine having a magical list of words up your sleeve – words that have been proven to make people buy products and services. I’m sure you’ve all written copy before which reads pretty well, with a few fancy words in there – but it just wouldn’t make people jump out of their seats and run frantically for their credit card! Have you ever suffered from that frustrating disease we call ‘ writers’ block’? Or had a certain word in the back of your head but couldn’t quite get it out ? As I’m sure you know, copywriting can be a tiny bit tricky from time to time… ![]()
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